ROI and Biological Products
The agriculture market has always been challenging, and maybe particularly so now, with pressures from declining market prices, the availability and cost of labor, new regulations, water restrictions, etc. Crop input prices are on the rise and regulations are restricting what growers can do going forward. Bottom line: Growers must find new ways to be successful.
Technology in agriculture, like in most parts of our lives, has changed how we do things and, maybe more importantly, enabled us to measure what we had only presumed or speculated about in the past. Back in 2008, Andaman Ag began introducing biological products to the market. It wasn’t the most receptive audience at that time. But while working overseas, I witnessed the benefits of biological products firsthand. One of the key takeaways was their ability to improve growers’ Return on Investment, or ROI, over time.
